• Graphics and Animation
• Media Management
The programmes are structured on a semester basis with a course and credit system. All the three programmes will have a set of common core courses and each programme will have its own core courses apart from the electives.
** Specializations and electives will be regularized only if there is strength of ten to fifteen students opting for it
Post Graduate Diploma in Media Convergence
Objective: The dynamically organized programme will enable the students to acquire a holistic understanding of the media, ranging from print, and television to interactive media including mobile communications. The multi-modal approach in training will help the student to discover his/her own competence to become a versatile media professional.
Features: Exciting new developments in media technology and industry will be reflected in the course work and mode of delivery. The students will have ample opportunities to have hands-on- experience in leading edge production technologies as also to benefit from interactive sessions with industry leaders. The programme will provide foundational courses in logic, aesthetics and social theory and cultural studies, which will introduce expansiveness in their understanding of media profession and practice.
Areas:
Common Core
• Communication theory
• Media Analysis
• Logic
Core
• Narrative Design
• Programming
• Multimedia Authoring
• Aesthetics
• TV/ Radio Productions
• Visual Culture
• Digital Film making
• Semiotics
• Writing for Media
• Social Theory
• Web Design and Development
Specializations: Media
Publishing
Broadcast- TV/ Radio
Interactive Media
Communication Function: elective
Advertising and Public Relations
Journalism
Technical Writing
Strategic Communications
Corporate Communications
Duration: One- Year
Semester: Three plus
Academic Practice: Lectures/ seminars/ Lab work/ Case Study analysis/ project/ internship
Post Graduate Diploma in Graphics and Animation
Objective: Aesthetically enriched, technology-enabled animation programme will focus on character drawing, basic film techniques, modeling, claymation, 2D software training, 3D modeling, Non-linear editing, compositing, sound recording and music. Students opting for this programme will be provided full-fledged animation lab and will be trained by the experts from animation industry. Students successfully completing the programme will take up individual assignments in animation for broadcast and interactive media.
Scope: Animation industry in India is expected to have an exponential growth with the demands of trained animators doubling in the coming years. In the KINFRA Video and Animation Park, where DC Media School is located, a special economic zone for full fledged animation production is being set-up. Leading animation firms located in India and abroad are planning to set-up their production units in the Animation Park. DC Media School is also planning to enter into partnership with leading animation and gaming companies to undertake outsourced assignments. The learning will be organized through specific workshops in each aspect of animation filmmaking conducted by the practitioners from the leading firms in India.
Areas:
The common core of the programme is the same as that of PG Diploma in Media Convergence
Core areas
• Foundation programme in drawing
• Cell animation
• Modeling,
• Claymation
• Overview of Animation industry
• Graphics
• Scripting for animation film
• Film making techniques
• Lessons in acting
• Art Direction
• 2D and 3D
• Foundations in Game designing
Duration: One- Year
Semester: Three plus
Academic Practice: Regular workshops with a project work/ Final Project/ Internship
Post Graduate Diploma in Media Management
Objective: The programme in Media Management is deeply rooted in the understanding that today’s media enterprises require a different breed of management experts. Because the business of media is fundamentally different from that of conventional products and services, there is a paucity of managerial talent specifically attuned to media organizations. Currently, most of the recruits to managerial function of media are from B schools. However, specificity of media practices calls for people who have a thorough knowledge of different media and their economic and cultural aspects. This includes circulation management, media planning, space/time buying and selling, ratings, production budgeting, detailed knowledge of IPR and media laws. In areas like technology procurement and inventory management, managerial functions will be highly effective with a sound understanding of media platforms. In case of HR functions, the skills set required for facilitating creative people working in media is quite different. The programme will make possible a new look and perspective to managerial functions in media.
Features: The requirements and content of the programme will be determined and fine-tuned by the industry needs. Experts from media houses will enrich the competencies in each area taught in the programme. The programme will equip media practitioners with the exposure and expertise custom-made for media enterprises. The idea in formulating industry oriented content is to facilitate students to occupy positions in production and marketing management of media industries. The media spectrum for this programme is broad enough to include music industry, internet marketing, e-commerce, and print and publishing media management functions.
Areas:
The common core of the programme is the same as that of PG Diploma in Media Convergence
Core:
• Communication and Media
• Broadcast: Tools and Technique
• New Media: Tools and Technique
• Growth and Structure of Media industry
• Management: Theory and Practice
• Managing Media Organizations
• Business of Media
• Media Marketing
• Project Management
• Media Planning
Specializations: Media
• Publishing
• Broadcast
• Software and multimedia industry
• Music and allied entertainment sector
Managerial Functions: elective
• Corporate Communications
• Advertising and PR
• Technology management
Duration: One- Year
Semester: Three plus
Post Graduate Diploma in Game Design and Development
Overview: Students successfully completing the diploma programme in Graphics and Animation can join for advanced programme in Game Design and Development for the interactive and hand-held media. There will also be a six-month DCSMAT certificate programme in Game Development for working animators. (The programme is proposed to be initiated only in the academic year 2007-2008)
DC Media School proposes to introduce short-term certificate programmes specifically responding to the demands of the industry. The proposed programmes are:
• DCSMAT Certified Programme in New Media Design and Development
This three months programme will impart skills in web designing, information architecture, content management, web programming and writing for web
• DCSMAT Certified Programme in Strategic Communication
The three- months programme is intended for policy makers, executives and people working in NGO sector to undertake a single-issue media campaigns, public awareness programme, theme popularization communication, idea dissemination and public relations campaign.
• DCSMAT Certified Programme in Radio Production
With the opening up of FM radio sector there is a requirement of qualified radio production professionals with skill and expertise in radio programming. This three month programme is designed for programme and transmission executives working in radio and concerned people willing to join the emerging FM Radio industry.
• DCSMAT certified Programme in Media Librarianship
The three-month advanced diploma programme will impart practical knowledge in library automation, digital archiving, website design, database management, online information retrieval, networking, Meta data standards and datamining. The programme is intended for those who are working in media and librarians working in professional institutions.